Technology has a significant impact on the business operations. It has changed the way companies used to create their brand image and corporate identity. How organisations show their presence over the internet? Of course by having a well-established corporate website!
Therefore, a company’s website is considered an essential factor of success in marketing business over the internet. Besides ensuring a company’s visibility in the virtual world, a website performs much more than that.
The first and foremost function which is done by a business website is the provision of first-hand information to keep the customers aware of the vision, mission and objectives of the company.
Further, it provides a detailed overview of the products and services to promote business. Additionally, it offers an interface for active communication and relationship building between the people and the company.
Nevertheless, business organisations need to maintain their corporate identity, but it becomes a crucial requirement in the competitive markets.
For instance, more than 90% organisations in UAE alone look for assistance from professional website developers. Owing to this reason, the demand for professional web development companies in Dubai is exceptionally high.
Benefits of hiring a website development company
However, one of the common issues observed in the small and medium-sized company is that they don’t realize the importance of hiring professional website development comany. It is owing to the general perception that a website is an additional expense. But they don’t realize that website is the face of their business.
So, a brief overview of the benefits has been articulated to emphasize the need for hiring a professional development company:
It is a well-understood thing that web design companies understand the requirements systematically and before working on the actual project. They provide prototyping from which you can get a clear picture of your business website. So, it improves the compatibility between the client and the service providers.
Think of getting your website designed by a naive and its get online. After a while, you get error messages. How will you deal with that? It may be considered the new requirement, and you will have to pay extra money.
On the other hand, hiring professional companies can eliminate the need for additional requirements. It is because they do everything with proper documentation. Not only this, quality assurance can help to reduce the possibility of error to a greater extent.
Naive web developers use pre-designed templates to set up websites which may have various flaws. Many people use other than that ready-made designs, so there is not any novelty.
However, web design and development companies offer customized designs to meet the requirements of their customer. More than one front designs made and then one is finalized to proceed with.
So, you get better front-end design options. It is good because your business website makes a distinct place among other competitors.
One of the most critical advantages of hiring professionally sound developers is that they come up with a comprehensive strategy. They consider each and everything in detail. They put effort to understand the vision and mission of the company along with other feature and devise a strategic plan. This is extremely good for the client because their website is developed aligned with their business rules and models.
Not all, web developers can perform business analysis to create a strategy. It is done only in well-settled software corporation and therefore, you must consider this factor while selecting a web development service provider near you.
Quality Web Development
It goes without doubt that your website is the doorstep to your business identity. Therefore, the quality of the site matters a lot.
It is because you must create an impressive image of your potential customers. You can opt to showcase your products or can enable the customers to purchase by integrating ecommerce module. Whatever, you are intended to have, but quality can make or break your corporate impression.
Therefore, never settle on inexperience web developers because your business stability largely depends on the design, functionality and suitability of your business website.
The website is designed once but is going to be retained for a considerable period of time. So, it is suggested that take assistance from web development companies because a well establishes the team of professionals understand your business problems and offer optimized web solutions.
Recommended: Why Should You Maintain Your Company’s Website?
"Design is not what it looks like and feels like. The design is how it works." - Steve Jobs.
You may inquire, why it is essential to seek out assistance while updating your company’s website? Indeed, your firm’s website is outdated for the current competitive environment but does having a captivating website design is something that really matters? Although you hire a design company to provide your company’s website a facelift, you are hesitant that this decision will provide your business with an uplift.
In spite of your doubt, a number of studies support this view that an appropriately designed website enhances customer traffic which further increases conversion i.e. it provides business growth at an exponential rate.
Around the world, businesses whether start-up, medium or large are looking for the help of web design companies. These companies offer a variable range of solutions and services that help their clients to attain ideal operational productivity besides minimizing costs.
For instance, there are numerous web design companies operating in Dubai, UAE. They are having prosperous business in this field and are an essential contributor to the prosperity and growth of the nation as a whole. Their achievements, as well as utility, are parallel to the other regions of the world. There is an increased demand for web designers and developers in Dubai. Dubai web design and development facilities are outstanding and affordable around the globe.
Why Having an Appropriate Web Design Is Vital?
The question here arises that how can a thing as apparent as company’s website design matters for a successful business? Several reasons are there which provide logic that an appropriately designed website will be appealing to your client and generate business.
Professional Web Design is Essential to Business Growth
It allows you to have business with anyone and everyone. With a proper and professional web design, a company can sell its services and products in a global market. Professionally designed website reinforces one’s brand and distinguishes a company from the competition in the market.
An Appropriately Planned Website Promotes the Sale
A properly designed site is essential for a company’s online presence. By online presence, you are providing easy access to the population around the globe. This online presence thus facilitates and appeal to your clients; therefore, they make a purchase thus enhancing sales.
A Professionally Designed Website Provides a Competitive Edge
When it comes to analyzing your competition, you should only look at the top 10 sites. There’s no point in looking at site #19 because you’re not trying to get to #18.” (Karl Kangur)
A company’s web design helps it to achieve a competitive edge. It shows the competence of that firm. The longer a sightseer stays on a company’s site, the more he will explore about that company.
With professionally designed website a company can enhance traffic to its website. The enhanced traffic will increase sales. When the content on a site is appealing, it will draw more clients and thus provides business stability in the long run. Thus helps to promote business profitability.
Website Design Is Essential for Establishing a Company’s Brand
Online business and the internet can be terrifying for individuals who are in the habit of doing face to face business and interactions. Investment in website design is very crucial and strengthens a company’s brand and grows its business.
Competition in the market has grown prominently over the years. Thus providing a unique service or product to your client is essential to promoting your business. Eventually, a properly designed website will not only strengthen your target market but also assists in achieving your business aims.
A properly designed website will draw visitors to your site. These visitors may eventually become your clients. Thus, it is essential to have appropriately designed websites.
For this purpose, one must look for the assistance of a skilled and professional team in the areas of UX/UI design and development who are experienced to provide appropriate and professional services that one could expect for his business as web design.
If a website is professionally designed, clients will always be coming back to your site thus increasing your business productivity and profitability.
Jun 23, 2018
When you own a website or a blog, then it comes with a responsibility which is maintaining it to keep it working and look appealing. Whoever is visiting your site must have certain expectations from your site, so you have asked these questions from yourself which
Is my website living up to the expectations of the visitors?
Is it grabbing the attention of the potential customers and
if it is not then where do I lack in?
You might have done everything on point like getting it designed from professionals, used SEO marketing technique, and even have developed considering ease and interest of the targeted audience. But if it is not generating the revenue you have expected then there must be something missing.
Maintenance of website is the missing part. People often follow one rule Build it and forget it. Website maintenance Dubai is one of the essential aspects of any business and is considered as a real-time profession in many countries.
Your website is an insight into your business, and it is a way to attain and retain customers as well as present new information and products to the people out there. There are several reasons of why your business website should be maintained appropriately:
Increase customer’s interest
If it is a new customer or an old one they are visiting for a purpose so if it seems messy because it is overloaded with lots of tabs, or information which is outdated then you might end up losing some customers.
A well-maintained website is customer centered and has information which is relevant as well as updated regularly. It is also essential to check that the tab such as Contact Us or other contact form is working properly in case anyone would like to get in touch with you.
Give the right impression of your company
Website maintenance in Dubai is one of the most significant features which is overlooked for any business. Once there is one offer or services are in need, one of the first thing people searches it on Google. Once they found out your company site on the internet, they are going to explore everything that is there.
If your last update is few years old, then people will think that your business might not be making any profit leaving a poor impression of the company. But if it is appropriately maintained then it gives the right impression for your business and people might be interested to know more and do business with you.
Search engines ranking
As much as you want your business to speak for itself and standout among others, competition and other agencies in the market cannot be ignored. People who search out for some specific services are not going to look for your company specifically, but instead, they will open up anything which comes first.
Therefore, it is crucial to come in the first places of the search engine but does you know that search engines do not like old content and not updated websites. Fresh and up-to-date content is vital to stay on the top list of searchers. Search Engine Optimization (SEO) techniques can be used to enhance the ranking of your site in the searches.
Old might be gold, but new is a diamond- this means your webpage should be standing tall against rapidly growing technological advancement.
You have to maintain your site in a way that it is keeping up with the latest technology and trends in website development. It can be changing some aspect of your site whether how the tabs appear or color scheme. Or what you can do is change the overall look after every few years. Do keep in mind that some people might not like full change all at once so you might have to go with few changes every few months.
Final Words- Website is a virtual business card or public reflection of your business. Website with broken links, errors and outdated information can project a poor impression of your work. SpiralClick website design and development services can help overcome those flaws while attracting more customers. It will also help retain the customer and generate more traffic leading to enhanced business value.
It is true that success of any website over the Internet largely depends on SEM, SEO and optimized management of content. However, the thing which is ignored in many cases is the website itself.
It’s simple if you are intended to promote your business through the website; you must pay attention towards the quality of the website. It is imperative to maximize audience reach by improving layout, appearance, content, and usability.
Nevertheless, website no matter if it is a corporate web or ecommerce application is a public entity. It owes to the reason because the website is intended to target users. Especially, when it comes to the online business web application, organizations must ensure the following characters incorporated into the website:
Every website is developed to serve a pre-defined purpose. For instance, a website for online shopping is to enable the users to buy products. Therefore, the website is to solve a problem. It is the reason that premium ecommerce solutions Dubai should be acquired to ensure functional requirements.
Similarly, a website designed to post job advertisements will assist the people to explore job opportunities. So, the functions intended to be offered by a website must work properly.
Clearly speaking, functional requirements are the first and foremost feature, a website is looked for. People want to get their objective served in a better way. So, they seek competitive options to fulfill their purpose of using a website.
Ease of Use
A quality ecommerce website should offer the users with an ease of use. It can be done by using self-explanatory web content and handy navigation.
The best quality of a website should be to direct the users to their intended pages without any confusion or difficulty. The loading time of a web page should be minimal. Therefore, when users visit a website, they look for appropriate information without any struggle.
So, you must check if your website is easy to navigate and user-friendly?
Relevant and Coherent Content
It goes without doubt that information is the most vital component of a website. It is owing to the reason that people visits website for easy access to the promotions, products, and services. Therefore, the content of the website should be easy to comprehend.
Further, it is imperative that information is relevant to the niche of the website. So, if your ecommerce website deals in online furniture, it should provide adequate data, product reviews, and other related stuff to assist your clients effectively.
Modern and Up-to-Date
Keeping the website aligned with modern needs and trends is essential. An up-to-date website offers more facilities to its users as compared to a website developed using older technology and techniques.
For instance, fluid and responsiveness is a crucial requirement for internet based shopping carts. It is the reason that experienced Dubai ecommerce website developers ensure the integration of these factors to design the websites innovatively.
Higher Optimization and Responsiveness
Technological advancement has changed the gadgets considerably. Extremely large screen to tiny smartphone screen is casual things for the present day.
Therefore, website content should be optimized well to fit in every screen. It is imperative to get an optimized web design which is capable of catering information on different devices, screens, and browsers.
If your web browser does not support newly available browsers, you must be missing one of the significant elements of a quality website. Therefore, the feature of responsiveness and optimization of content is a must for a successful website.
Website Loading Speed and Performance
It takes time to load the requested page into the website. However, the load time should be minimal as much as possible.
According to recent research conducted by FedEx has revealed that load time of 4 seconds causes millions of loss in an ecommerce business. It indicates the gravity of the matter.
Another research conducted by Akamai Technologies reported that;
- A 100-millisecond delay in website load time can hurt conversion rates by 7 percent
- A two-second delay in web page load time increase bounce rates by 103 percent
- 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load
- Bounce rates were highest for mobile phone shoppers, while tablet shoppers had the lowest bounce rate
So, it is a crucial factor of success for a website that it should be fast enough to be loaded in the browser Generally, Does your website load fast enough to show visitors what they are looking for? Your website can’t be slow when presenting content to its visitors. If your website takes more than two seconds to load, it is probably too slow.
Reliable and Secure
Reliability is one of the most aspired features; an ecommerce website should have to offer its users.
So, is it safe to buy from your website? The process of online purchase should be completed smoothly without creating an issue of unavailable services, etc.
Further, it is noteworthy to consider that a website designed to offer the services of online sale and purchase should be secure. The transaction of money is usually done by debit, credit or visa cards. So, the security and confidentiality is a must for ecommerce website in Dubai.
To sum up, there are many ways to develop a website by selecting from a wide range of tools and techniques.
Remember! The quality of a website can only be ensured by considering the given traits and characteristics. So, make sure to assess your website based on the provided criterion.