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  • Why Should You Maintain Your Company’s Website?

    When you own a website or a blog, then it comes with a responsibility which is maintaining it to keep it working and look appealing. Whoever is visiting your site must have certain expectations from your site, so you have asked these questions from yourself which

    • Is my website living up to the expectations of the visitors?

    • Is it grabbing the attention of the potential customers and

    • if it is not then where do I lack in?

    You might have done everything on point like getting it designed from professionals, used SEO marketing technique, and even have developed considering ease and interest of the targeted audience. But if it is not generating the revenue you have expected then there must be something missing.


    Website Maintenance Company Dubai


    Maintenance of website is the missing part. People often follow one rule Build it and forget it. Website maintenance Dubai is one of the essential aspects of any business and is considered as a real-time profession in many countries.

    Your website is an insight into your business, and it is a way to attain and retain customers as well as present new information and products to the people out there. There are several reasons of why your business website should be maintained appropriately:


    Increase customer’s interest

    If it is a new customer or an old one they are visiting for a purpose so if it seems messy because it is overloaded with lots of tabs, or information which is outdated then you might end up losing some customers.

    A well-maintained website is customer centered and has information which is relevant as well as updated regularly. It is also essential to check that the tab such as Contact Us or other contact form is working properly in case anyone would like to get in touch with you.


    Give the right impression of your company

    Website maintenance in Dubai is one of the most significant features which is overlooked for any business. Once there is one offer or services are in need, one of the first thing people searches it on Google. Once they found out your company site on the internet, they are going to explore everything that is there.

    If your last update is few years old, then people will think that your business might not be making any profit leaving a poor impression of the company. But if it is appropriately maintained then it gives the right impression for your business and people might be interested to know more and do business with you.


    Search engines ranking

    As much as you want your business to speak for itself and standout among others, competition and other agencies in the market cannot be ignored. People who search out for some specific services are not going to look for your company specifically, but instead, they will open up anything which comes first.

    Therefore, it is crucial to come in the first places of the search engine but does you know that search engines do not like old content and not updated websites. Fresh and up-to-date content is vital to stay on the top list of searchers. Search Engine Optimization (SEO) techniques can be used to enhance the ranking of your site in the searches.


    Latest trend

    Old might be gold, but new is a diamond- this means your webpage should be standing tall against rapidly growing technological advancement.

    You have to maintain your site in a way that it is keeping up with the latest technology and trends in website development. It can be changing some aspect of your site whether how the tabs appear or color scheme. Or what you can do is change the overall look after every few years. Do keep in mind that some people might not like full change all at once so you might have to go with few changes every few months.

    Final Words- Website is a virtual business card or public reflection of your business. Website with broken links, errors and outdated information can project a poor impression of your work. SpiralClick website design and development services can help overcome those flaws while attracting more customers. It will also help retain the customer and generate more traffic leading to enhanced business value.


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  • Key Characteristics of a Quality Ecommerce Website

    It is true that success of any website over the Internet largely depends on SEM, SEO and optimized management of content. However, the thing which is ignored in many cases is the website itself.

    It’s simple if you are intended to promote your business through the website; you must pay attention towards the quality of the website. It is imperative to maximize audience reach by improving layout, appearance, content, and usability.


    Ecommerce Website Solutions Dubai


    Nevertheless, website no matter if it is a corporate web or ecommerce application is a public entity. It owes to the reason because the website is intended to target users. Especially, when it comes to the online business web application, organizations must ensure the following characters incorporated into the website:


    Functional Requirements

    Every website is developed to serve a pre-defined purpose. For instance, a website for online shopping is to enable the users to buy products. Therefore, the website is to solve a problem. It is the reason that premium ecommerce solutions Dubai should be acquired to ensure functional requirements.

    Similarly, a website designed to post job advertisements will assist the people to explore job opportunities. So, the functions intended to be offered by a website must work properly.

    Clearly speaking, functional requirements are the first and foremost feature, a website is looked for. People want to get their objective served in a better way. So, they seek competitive options to fulfill their purpose of using a website.


    Ease of Use

    A quality ecommerce website should offer the users with an ease of use. It can be done by using self-explanatory web content and handy navigation.

    The best quality of a website should be to direct the users to their intended pages without any confusion or difficulty. The loading time of a web page should be minimal. Therefore, when users visit a website, they look for appropriate information without any struggle.

    So, you must check if your website is easy to navigate and user-friendly?


    Relevant and Coherent Content

    It goes without doubt that information is the most vital component of a website. It is owing to the reason that people visits website for easy access to the promotions, products, and services. Therefore, the content of the website should be easy to comprehend.

    Further, it is imperative that information is relevant to the niche of the website. So, if your ecommerce website deals in online furniture, it should provide adequate data, product reviews, and other related stuff to assist your clients effectively.


    Modern and Up-to-Date

    Keeping the website aligned with modern needs and trends is essential. An up-to-date website offers more facilities to its users as compared to a website developed using older technology and techniques.

    For instance, fluid and responsiveness is a crucial requirement for internet based shopping carts. It is the reason that experienced Dubai ecommerce website developers ensure the integration of these factors to design the websites innovatively.


    Higher Optimization and Responsiveness

    Technological advancement has changed the gadgets considerably. Extremely large screen to tiny smartphone screen is casual things for the present day.

    Therefore, website content should be optimized well to fit in every screen. It is imperative to get an optimized web design which is capable of catering information on different devices, screens, and browsers.

    If your web browser does not support newly available browsers, you must be missing one of the significant elements of a quality website. Therefore, the feature of responsiveness and optimization of content is a must for a successful website.


    Website Loading Speed and Performance

    It takes time to load the requested page into the website. However, the load time should be minimal as much as possible.

    According to recent research conducted by FedEx has revealed that load time of 4 seconds causes millions of loss in an ecommerce business. It indicates the gravity of the matter. 

    Another research conducted by Akamai Technologies reported that;

    • A 100-millisecond delay in website load time can hurt conversion rates by 7 percent 
    • A two-second delay in web page load time increase bounce rates by 103 percent
    • 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load 
    • Bounce rates were highest for mobile phone shoppers, while tablet shoppers had the lowest bounce rate

    So, it is a crucial factor of success for a website that it should be fast enough to be loaded in the browser Generally, Does your website load fast enough to show visitors what they are looking for? Your website can’t be slow when presenting content to its visitors. If your website takes more than two seconds to load, it is probably too slow.


    Reliable and Secure

    Reliability is one of the most aspired features; an ecommerce website should have to offer its users.

    So, is it safe to buy from your website? The process of online purchase should be completed smoothly without creating an issue of unavailable services, etc.

    Further, it is noteworthy to consider that a website designed to offer the services of online sale and purchase should be secure. The transaction of money is usually done by debit, credit or visa cards. So, the security and confidentiality is a must for ecommerce website in Dubai.


    Takes Away

    To sum up, there are many ways to develop a website by selecting from a wide range of tools and techniques.

    Remember! The quality of a website can only be ensured by considering the given traits and characteristics. So, make sure to assess your website based on the provided criterion.

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