It is true that success of any website over the Internet largely depends on SEM, SEO and optimized management of content. However, the thing which is ignored in many cases is the website itself.
It’s simple if you are intended to promote your business through the website; you must pay attention towards the quality of the website. It is imperative to maximize audience reach by improving layout, appearance, content, and usability.
Nevertheless, website no matter if it is a corporate web or ecommerce application is a public entity. It owes to the reason because the website is intended to target users. Especially, when it comes to the online business web application, organizations must ensure the following characters incorporated into the website:
Every website is developed to serve a pre-defined purpose. For instance, a website for online shopping is to enable the users to buy products. Therefore, the website is to solve a problem. It is the reason that premium ecommerce solutions Dubai should be acquired to ensure functional requirements.
Similarly, a website designed to post job advertisements will assist the people to explore job opportunities. So, the functions intended to be offered by a website must work properly.
Clearly speaking, functional requirements are the first and foremost feature, a website is looked for. People want to get their objective served in a better way. So, they seek competitive options to fulfill their purpose of using a website.
Ease of Use
A quality ecommerce website should offer the users with an ease of use. It can be done by using self-explanatory web content and handy navigation.
The best quality of a website should be to direct the users to their intended pages without any confusion or difficulty. The loading time of a web page should be minimal. Therefore, when users visit a website, they look for appropriate information without any struggle.
So, you must check if your website is easy to navigate and user-friendly?
Relevant and Coherent Content
It goes without doubt that information is the most vital component of a website. It is owing to the reason that people visits website for easy access to the promotions, products, and services. Therefore, the content of the website should be easy to comprehend.
Further, it is imperative that information is relevant to the niche of the website. So, if your ecommerce website deals in online furniture, it should provide adequate data, product reviews, and other related stuff to assist your clients effectively.
Modern and Up-to-Date
Keeping the website aligned with modern needs and trends is essential. An up-to-date website offers more facilities to its users as compared to a website developed using older technology and techniques.
For instance, fluid and responsiveness is a crucial requirement for internet based shopping carts. It is the reason that experienced Dubai ecommerce website developers ensure the integration of these factors to design the websites innovatively.
Higher Optimization and Responsiveness
Technological advancement has changed the gadgets considerably. Extremely large screen to tiny smartphone screen is casual things for the present day.
Therefore, website content should be optimized well to fit in every screen. It is imperative to get an optimized web design which is capable of catering information on different devices, screens, and browsers.
If your web browser does not support newly available browsers, you must be missing one of the significant elements of a quality website. Therefore, the feature of responsiveness and optimization of content is a must for a successful website.
Website Loading Speed and Performance
It takes time to load the requested page into the website. However, the load time should be minimal as much as possible.
According to recent research conducted by FedEx has revealed that load time of 4 seconds causes millions of loss in an ecommerce business. It indicates the gravity of the matter.
Another research conducted by Akamai Technologies reported that;
- A 100-millisecond delay in website load time can hurt conversion rates by 7 percent
- A two-second delay in web page load time increase bounce rates by 103 percent
- 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load
- Bounce rates were highest for mobile phone shoppers, while tablet shoppers had the lowest bounce rate
So, it is a crucial factor of success for a website that it should be fast enough to be loaded in the browser Generally, Does your website load fast enough to show visitors what they are looking for? Your website can’t be slow when presenting content to its visitors. If your website takes more than two seconds to load, it is probably too slow.
Reliable and Secure
Reliability is one of the most aspired features; an ecommerce website should have to offer its users.
So, is it safe to buy from your website? The process of online purchase should be completed smoothly without creating an issue of unavailable services, etc.
Further, it is noteworthy to consider that a website designed to offer the services of online sale and purchase should be secure. The transaction of money is usually done by debit, credit or visa cards. So, the security and confidentiality is a must for ecommerce website in Dubai.
To sum up, there are many ways to develop a website by selecting from a wide range of tools and techniques.
Remember! The quality of a website can only be ensured by considering the given traits and characteristics. So, make sure to assess your website based on the provided criterion.