Aug 24, 2018
Keeping pace with the latest technological trends can be quite challenging sometimes. It is an undeniable fact that for your prospects, your site is your business’ online face.
With the rapid technological growth in the UAE, one has to be competitive when it comes to web development and designing as it influences your business credibility in the face of your clients.
Remembering the fact that clients who surf online have a short time and in that time-constraint, you have to grab their attention.
And, if you have failed to provide them with the compelling content and design, your business is doomed.
They will leave your website immediately, and your sales will suffer stagnation.
As a business owner, you have options either to outsource your web development in Dubai to professionals who have expertise in this area or to keep the task in-house.
Whatever you choose, you have to keep in mind some of the necessary things when you are all set to develop your website.
1) Why are you going for your website development?
The first and foremost thing to consider here is what aims you are trying to achieve by your site. When your aims are clear, you will structure your web design accordingly.
There could be many possible aims linked to your business site for instance,
It can serve as an information hub for your new clients. They can get awareness about your business’ products and services.
It can give information about your new promotions and packages to your existing clients
It offers you online business opportunities (ecommerce)
Your purpose can be one of the above or a combination of the above. But, one thing every business needs is sales because it is the productivity that ultimately matters. And, for this, your website matters a lot.
2) You must have an appealing design
The second important thing to consider is your website design. Quality design matters a lot for your company’s image. The best design must be clean, appealing and easy to navigate.
A clean design prevents the viewer from unnecessary distractions, and they can focus on your brand and its offerings.
Thus, it is necessary to provide a substantial user experience that facilitates their retention on the site.
3) Show your Expertise
One of the primary targets you can achieve through web development in Dubai is to illustrate your brand’s offerings and expertise appealingly.
Unless your company’s potential is not echoed well through your site, your business’ aims will not be met.
4) How to stand out from the competition?
In today’s world, every business owns an online site to facilitate their clients. So, you have to provide something different to stand out from the crowd.
For this, you must review what your arch rivals are doing. This will help you not only in refraining from mistakes they are doing but also give you ideas that your business can capitalize on.
Technology is proliferating in the world in general and the United Arab Emirates in particular. Now people can search your business products and services while sitting and enjoying coffee at their homes.
But, to appeal and retain your prospects on your site, your company’s online face matters a lot.
For this, you must consider the recommendations mentioned above in mind when going for website development in the UAE.
As a professional and quality design is a key to your business’ productivity, it is a well worth investment both regarding money and time.
It is true that success of any website over the Internet largely depends on SEM, SEO and optimized management of content. However, the thing which is ignored in many cases is the website itself.
It’s simple if you are intended to promote your business through the website; you must pay attention towards the quality of the website. It is imperative to maximize audience reach by improving layout, appearance, content, and usability.
Nevertheless, website no matter if it is a corporate web or ecommerce application is a public entity. It owes to the reason because the website is intended to target users. Especially, when it comes to the online business web application, organizations must ensure the following characters incorporated into the website:
Every website is developed to serve a pre-defined purpose. For instance, a website for online shopping is to enable the users to buy products. Therefore, the website is to solve a problem. It is the reason that premium ecommerce solutions Dubai should be acquired to ensure functional requirements.
Similarly, a website designed to post job advertisements will assist the people to explore job opportunities. So, the functions intended to be offered by a website must work properly.
Clearly speaking, functional requirements are the first and foremost feature, a website is looked for. People want to get their objective served in a better way. So, they seek competitive options to fulfill their purpose of using a website.
Ease of Use
A quality ecommerce website should offer the users with an ease of use. It can be done by using self-explanatory web content and handy navigation.
The best quality of a website should be to direct the users to their intended pages without any confusion or difficulty. The loading time of a web page should be minimal. Therefore, when users visit a website, they look for appropriate information without any struggle.
So, you must check if your website is easy to navigate and user-friendly?
Relevant and Coherent Content
It goes without doubt that information is the most vital component of a website. It is owing to the reason that people visits website for easy access to the promotions, products, and services. Therefore, the content of the website should be easy to comprehend.
Further, it is imperative that information is relevant to the niche of the website. So, if your ecommerce website deals in online furniture, it should provide adequate data, product reviews, and other related stuff to assist your clients effectively.
Modern and Up-to-Date
Keeping the website aligned with modern needs and trends is essential. An up-to-date website offers more facilities to its users as compared to a website developed using older technology and techniques.
For instance, fluid and responsiveness is a crucial requirement for internet based shopping carts. It is the reason that experienced Dubai ecommerce website developers ensure the integration of these factors to design the websites innovatively.
Higher Optimization and Responsiveness
Technological advancement has changed the gadgets considerably. Extremely large screen to tiny smartphone screen is casual things for the present day.
Therefore, website content should be optimized well to fit in every screen. It is imperative to get an optimized web design which is capable of catering information on different devices, screens, and browsers.
If your web browser does not support newly available browsers, you must be missing one of the significant elements of a quality website. Therefore, the feature of responsiveness and optimization of content is a must for a successful website.
Website Loading Speed and Performance
It takes time to load the requested page into the website. However, the load time should be minimal as much as possible.
According to recent research conducted by FedEx has revealed that load time of 4 seconds causes millions of loss in an ecommerce business. It indicates the gravity of the matter.
Another research conducted by Akamai Technologies reported that;
- A 100-millisecond delay in website load time can hurt conversion rates by 7 percent
- A two-second delay in web page load time increase bounce rates by 103 percent
- 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load
- Bounce rates were highest for mobile phone shoppers, while tablet shoppers had the lowest bounce rate
So, it is a crucial factor of success for a website that it should be fast enough to be loaded in the browser Generally, Does your website load fast enough to show visitors what they are looking for? Your website can’t be slow when presenting content to its visitors. If your website takes more than two seconds to load, it is probably too slow.
Reliable and Secure
Reliability is one of the most aspired features; an ecommerce website should have to offer its users.
So, is it safe to buy from your website? The process of online purchase should be completed smoothly without creating an issue of unavailable services, etc.
Further, it is noteworthy to consider that a website designed to offer the services of online sale and purchase should be secure. The transaction of money is usually done by debit, credit or visa cards. So, the security and confidentiality is a must for ecommerce website in Dubai.
To sum up, there are many ways to develop a website by selecting from a wide range of tools and techniques.
Remember! The quality of a website can only be ensured by considering the given traits and characteristics. So, make sure to assess your website based on the provided criterion.