Aug 8, 2018
In a competitive business climate prevailing in the UAE, retaining your prospects on your webpage means you must provide them with the information they do not even aspire to. Thus, you must know all those unasked questions to answer them in a better way.
And a business that fails to answer these questions on their online page is at a disadvantage.
Thus your company besides generating traffic to the site fails to improve conversion rates.
Here are a few essential things which you must include in your professional website design for the Dubai market:
1) Contact number
It is something obvious that your customers require your phone number so that they can contact you.
So, your website must be displaying your number and also ensure that you put number in text rather than a graphic image. As your clients might be viewing your site on their smart phones, so it will be easier for them to dial the number directly instead of writing it somewhere or memorizing it before phoning.
2) Business Address
People who visit your site are your potential clients. They must be visiting your shop or restaurant to purchase your products or services.
For this, they must need your address. So you should add the address on your website in text so that your clients can navigate you by opening up their maps app.
3) Email address
Some of your clients may prefer to approach you via email, so it is advisable to add your email address on your site.
This is also preferable as you cannot always respond to phone calls.
Your clients want to know the prices of the services or products you are offering. They want to know either your price falls within their range. They may be visiting your business outlet after getting an idea of pricing.
If your prices are high, it will facilitate weeding out clients with small budgets.
5) Opportunity to give feedback
Visitors also want to give feedback about your services, products and your business in general. So your site must be providing them with a chance to give their opinions.
6) Customers want calls to action
Your prospects want signs or buttons like “Buy now” or “click for more information” etc. if you have captive visitors on your site, you must grab them by offering clear calls to action.
8) Discount packages and deals
Deals and discount packages are a sure way to appeal to your clients. So your website design in Dubai must be having a page on your site that includes this list of your unique offerings.
9) Updated website
Many times companies do not update their website regularly. So, they miss out a lot of potential audience on their site.
So you must consider regularly updating your site with the services, deals or any potential discount.
There are many ways to provide new content.
10) Responsive site
One of the essential things your clients want is a responsive site. A responsive online page is user-friendly, easy to navigate and adjustable to the size of the customer’s screen
Simply put, as a business owner in Dubai, you must acknowledge that your business is an unknown entity for your clients. Professional website design in Dubai will be setting your first impression, in the eyes of your customers. If your company has set the right impression it will turn to you as increased sales and business productivity.
So, you must inspire your clients to purchase from you instead of your competitors.
"Design is not what it looks like and feels like. The design is how it works." - Steve Jobs.
You may inquire, why it is essential to seek out assistance while updating your company’s website? Indeed, your firm’s website is outdated for the current competitive environment but does having a captivating website design is something that really matters? Although you hire a design company to provide your company’s website a facelift, you are hesitant that this decision will provide your business with an uplift.
In spite of your doubt, a number of studies support this view that an appropriately designed website enhances customer traffic which further increases conversion i.e. it provides business growth at an exponential rate.
Around the world, businesses whether start-up, medium or large are looking for the help of web design companies. These companies offer a variable range of solutions and services that help their clients to attain ideal operational productivity besides minimizing costs.
For instance, there are numerous web design companies operating in Dubai, UAE. They are having prosperous business in this field and are an essential contributor to the prosperity and growth of the nation as a whole. Their achievements, as well as utility, are parallel to the other regions of the world. There is an increased demand for web designers and developers in Dubai. Dubai web design and development facilities are outstanding and affordable around the globe.
Why Having an Appropriate Web Design Is Vital?
The question here arises that how can a thing as apparent as company’s website design matters for a successful business? Several reasons are there which provide logic that an appropriately designed website will be appealing to your client and generate business.
Professional Web Design is Essential to Business Growth
It allows you to have business with anyone and everyone. With a proper and professional web design, a company can sell its services and products in a global market. Professionally designed website reinforces one’s brand and distinguishes a company from the competition in the market.
An Appropriately Planned Website Promotes the Sale
A properly designed site is essential for a company’s online presence. By online presence, you are providing easy access to the population around the globe. This online presence thus facilitates and appeal to your clients; therefore, they make a purchase thus enhancing sales.
A Professionally Designed Website Provides a Competitive Edge
When it comes to analyzing your competition, you should only look at the top 10 sites. There’s no point in looking at site #19 because you’re not trying to get to #18.” (Karl Kangur)
A company’s web design helps it to achieve a competitive edge. It shows the competence of that firm. The longer a sightseer stays on a company’s site, the more he will explore about that company.
With professionally designed website a company can enhance traffic to its website. The enhanced traffic will increase sales. When the content on a site is appealing, it will draw more clients and thus provides business stability in the long run. Thus helps to promote business profitability.
Website Design Is Essential for Establishing a Company’s Brand
Online business and the internet can be terrifying for individuals who are in the habit of doing face to face business and interactions. Investment in website design is very crucial and strengthens a company’s brand and grows its business.
Competition in the market has grown prominently over the years. Thus providing a unique service or product to your client is essential to promoting your business. Eventually, a properly designed website will not only strengthen your target market but also assists in achieving your business aims.
A properly designed website will draw visitors to your site. These visitors may eventually become your clients. Thus, it is essential to have appropriately designed websites.
For this purpose, one must look for the assistance of a skilled and professional team in the areas of UX/UI design and development who are experienced to provide appropriate and professional services that one could expect for his business as web design.
If a website is professionally designed, clients will always be coming back to your site thus increasing your business productivity and profitability.