Apr 4, 2019
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
It’s true that SEO practices change over time. Old practices like keyword stuffing and using phony images, etc. are dead now. As a site owner, it is critical to go with the latest techniques to beat competitors. Otherwise, your website may disappear from the search engine ranking.
And you know well what disappearance or low ranking means. It signifies low web traffic, thus lower leads and no sales conversions. These two things are the nightmares for website owners because no or low rating kills the entire purpose of making a website.
Therefore, be aware of the latest SEO trends. You should know which practices are in and which ones are out! It is a compulsion as you want to improve your ranking.
For this purpose, first of all, choose the best Dubai SEO services company to increase your search engine ranking. Professional SEO companies provide excellent support to help you grab more traffic to up your sales.
Read on about the old SEO practices that are dead now.
Outdated SEO practices you should stop following now
Did you know the SEO practices in 2015 are different from the trends today? The reason is search engine strategies keep on changing rapidly. If you are not aware of the new practices, your website is at risk of lagging behind.
Here the worn-out SEO trends to stop using them in 2019.
A few years ago, SEO experts encouraged to repeat a keyword multiple times in the content. The repetition made it difficult for the readers to understand and grab the meaning of the whole article. The practice called keyword stuffing caught Google’s attention which put a stop on this technique right away by introducing the Panda algorithm.
While using keywords is still essential today, but you can’t repeat a keyword more than 3% in an article. It means in a 500-word web content; the new keyword repetition limit is 2 to 3 times.
In the past, ‘click here’ buttons used to take users to another landing page or site. “Click here” buttons are still in practice today, but the buttons have low worth now. The reason is readers have no idea about what the link is about.
Previously, ‘click here’ links were also misused by spammers and hackers. So, the linking method to use the generic phrase (click here) is not useful anymore. If you still want to create a hyperlink, use a specific name to indicate where the link is leading to.
Difficult to Read or Artsy Fonts
Previously, some websites used overly artistic fonts to show a brand’s personality. While they did add uniqueness, but the problem was artsy fonts were difficult to read. So, they posed a risk of repelling website traffic.
Today, the new trend is to use simpler, easy to read font. It keeps the users happy and proves your professionalism. The easier, the better!
Low Quality, Copied Photos
Many websites still use copied photographs from other sites and mediums. But professional businesses are avoiding the usage of low quality, pixelated images. Moreover, image optimization was not a standard before. Today, it is a must to improve ranking.
Old SEO practices have gone stale now. For instance, keyword stuffing, phony images, and artsy fonts have lost their worth now. It’s because SEO trends keep upgrading with time. To keep up with these trends is highly essential for businesses to avoid losing their Google rating.
Therefore, if you are a UAE business firm or entrepreneur, hire the best SEO service providers to stay on top of the Google ranking. It is a must if you want to increase your traffic rate and sales!
Sep 17, 2018
If you are an owner of the small business and haven’t heard of the SEO services, then let me ask how you have reached this far?
If you are a small business owner and need growth and development in the business, then SEO is your answer. It can give uncertain vibes at first because you cannot really predict if it is an actually right step or not.
But the evidence does show that it has proven to be an essential aspect of business development and growth.
Still unsure if SEO services will benefit your small business or not here are some of the benefits elaborating on how employing the services will be better for your business.
Compete with the more prominent business:
You are not going to stay small all your business life. The growth means you are going to have more customers and your targeted market will also expand.
If you have goals to compete with the big names, then you can use SEO to aid you in that.
If you are worried about the cost that will come along the implementation of the SEO, then you need to know that it will just require a decent investment.
Start with a small investment, and if you see any positive results, then you can go more about it.
Online reputation of your business:
Even when you are not aware you are being checked every other minute.
With SEO campaign implemented you are making sure that your website is visible more than other competitors. Plus there are so many fake profiles on the internet so with the good you can be sure that if someone searches out for your business, then they get hands on your official site.
You just do not want to get lost in the sea of fake information.
Expand on the markets:
Even if you are operating in Dubai, you can always sell your services to other parts of UAE and beyond that as well. That is how powerful online marketing and tech advancement have become.
The world of business is not a more online world where regardless of geographical location you can sell things.
Enhance the usability and visibility of the business’s website:
People with fast internet are not patient which means if they are not able to find your website then they are going to wait for it.
With professional SEO services in Dubai, you can increase the visibility and usability of your site offering a top-notch experience to the users.
More traffic on your business’s site:
If you are not able to derive the traffic on your website then why you even have it. If you cannot approach the right people, who are going to buy the products then have it or not, does not make a difference.
With SEO you can increase the ranking of your site and improve the traffic on your site.
SEO marketing is an exceptional resource for the small business owners in the city who are ready for the next level of development and growth.
If you were to look for something and were unable to find it where would you see? 95% people have answered that question with “looking it up on the internet.” Being the top search engine, Google processes over 40,000 search queries every second on an average. This turnover translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Imagine the potential of the internet!
The tapping of this immense potential is crucial for websites and businesses. Here is when Search Engine Optimization (SEO) comes in as a spider that makes it possible to climb all over the World Wide Web.
To make sure that your site is being seen, there is a dire need to optimize it in a way that ensures that your website pulls the required traffic of the desired audience.
Dubai is the hub of businesses from all over the world, thus making it of utmost concern to have an online presence of its companies. This digital revolution accounts for why there is a sudden increased demand for SEO services in Dubai.
Search Engine Optimization – What is it?
SEO is the marketing disciple that focuses on the growth of the visibility by producing organic search engine results. It is the process for generating traffic from free, organic and natural search results on search engines.
Search engine optimization encompasses both the technical and creative elements that aid in improving the rankings, drive traffic and increase credibility of websites in search engines.
It is done by structuring the words on a web page in a way that they are linked back to your website. Remember, you won’t only need to make your website visible but also make sure that your website is flawless.
Search engine optimization is mostly a matter of structuring your site in a way that is understandable to both search engines and users. Such SEO services make sure that businesses have an active online presence.
Digital marketing agencies are offering these services all over the world. One of the selling points of SEO services is that they can be carried out from anywhere in the world.
Moreover, experts in the field do not require any other devices or tools. They can carry out their practices with only a system and an internet connection. Your client might be located in the states but would be availing SEO optimization services in UAE.
Why do most companies opt for SEO Services?
An SEO service provider helps businesses attain the online visibility. They help companies in the process of making changes to their website design and content that would make their site more professional and attractive.
An attractive and professional website not only pulls the right traffic but also retains it. These companies make sure that a company’s website is well optimized for search engines like Google.
A better-optimized site is more likely to rank for keywords or phrases that are relevant to the business or product being offered by the company.
The expertise of search marketing companies allows them to have the specialized experience to help businesses rank on search engines. They have experts in different areas of search engine optimization, providing groundbreaking changes to the company’s online presence.
These SEO professionals offer a vast array of services that are tailored specifically for the targeted audience and the needs of the company.
These practices may vary from area to area as the target audience is different, for example, SEO services in Dubai will vary significantly from that of the other States.
Search companies are functional by treating the client’s website as their own. They will take decisions for the client, as most clients do not have the know-how about the SEO policies and procedures. Their aim will be focused on improving the site’s performance to maximize the return on investment so that the client’s business meets its set goals.
Identifying the flaws and altering them to perfection, SEO experts ensure that the client’s business has a better chance of a higher ranking on the search engine results page.
Remember, the higher the content ranks for relevant keywords and phrases, the better chances it has for being viewed and generating leads.
By identifying what benefits can be reaped by making changes to your website design and content, a professional SEO company will help increase your chances of ranking higher on all the major search engines.