Aug 24, 2018
Keeping pace with the latest technological trends can be quite challenging sometimes. It is an undeniable fact that for your prospects, your site is your business’ online face.
With the rapid technological growth in the UAE, one has to be competitive when it comes to web development and designing as it influences your business credibility in the face of your clients.
Remembering the fact that clients who surf online have a short time and in that time-constraint, you have to grab their attention.
And, if you have failed to provide them with the compelling content and design, your business is doomed.
They will leave your website immediately, and your sales will suffer stagnation.
As a business owner, you have options either to outsource your web development Dubai to professionals who have expertise in this area or to keep the task in-house.
Whatever you choose, you have to keep in mind some of the necessary things when you are all set to develop your website.
1) Why are you going for your website development?
The first and foremost thing to consider here is what aims you are trying to achieve by your site. When your aims are clear, you will structure your web design accordingly.
There could be many possible aims linked to your business site for instance,
It can serve as an information hub for your new clients. They can get awareness about your business’ products and services.
It can give information about your new promotions and packages to your existing clients
It offers you online business opportunities (ecommerce)
Your purpose can be one of the above or a combination of the above. But, one thing every business needs is sales because it is the productivity that ultimately matters. And, for this, your website matters a lot.
2) You must have an appealing design
The second important thing to consider is your website design. Quality design matters a lot for your company’s image. The best design must be clean, appealing and easy to navigate.
A clean design prevents the viewer from unnecessary distractions, and they can focus on your brand and its offerings.
Thus, it is necessary to provide a substantial user experience that facilitates their retention on the site.
3) Show your Expertise
One of the primary targets you can achieve through web development in Dubai is to illustrate your brand’s offerings and expertise appealingly.
Unless your company’s potential is not echoed well through your site, your business’ aims will not be met.
4) How to stand out from the competition?
In today’s world, every business owns an online site to facilitate their clients. So, you have to provide something different to stand out from the crowd.
For this, you must review what your arch rivals are doing. This will help you not only in refraining from mistakes they are doing but also give you ideas that your business can capitalize on.
Technology is proliferating in the world in general and the United Arab Emirates in particular. Now people can search your business products and services while sitting and enjoying coffee at their homes.
But, to appeal and retain your prospects on your site, your company’s online face matters a lot.
For this, you must consider the recommendations mentioned above in mind when going for website development in the UAE.
As a professional and quality design is a key to your business’ productivity, it is a well worth investment both regarding money and time.
"Design is not what it looks like and feels like. The design is how it works." - Steve Jobs.
You may inquire, why it is essential to seek out assistance while updating your company’s website? Indeed, your firm’s website is outdated for the current competitive environment but does having a captivating website design is something that really matters? Although you hire a design company to provide your company’s website a facelift, you are hesitant that this decision will provide your business with an uplift.
In spite of your doubt, a number of studies support this view that an appropriately designed website enhances customer traffic which further increases conversion i.e. it provides business growth at an exponential rate.
Around the world, businesses whether start-up, medium or large are looking for the help of web design companies. These companies offer a variable range of solutions and services that help their clients to attain ideal operational productivity besides minimizing costs.
For instance, there are numerous web design companies operating in Dubai, UAE. They are having prosperous business in this field and are an essential contributor to the prosperity and growth of the nation as a whole. Their achievements, as well as utility, are parallel to the other regions of the world. There is an increased demand for web designers and developers in Dubai. Dubai web design and development facilities are outstanding and affordable around the globe.
Why Having an Appropriate Web Design Is Vital?
The question here arises that how can a thing as apparent as company’s website design matters for a successful business? Several reasons are there which provide logic that an appropriately designed website will be appealing to your client and generate business.
Professional Web Design is Essential to Business Growth
It allows you to have business with anyone and everyone. With a proper and professional web design, a company can sell its services and products in a global market. Professionally designed website reinforces one’s brand and distinguishes a company from the competition in the market.
An Appropriately Planned Website Promotes the Sale
A properly designed site is essential for a company’s online presence. By online presence, you are providing easy access to the population around the globe. This online presence thus facilitates and appeal to your clients; therefore, they make a purchase thus enhancing sales.
A Professionally Designed Website Provides a Competitive Edge
When it comes to analyzing your competition, you should only look at the top 10 sites. There’s no point in looking at site #19 because you’re not trying to get to #18.” (Karl Kangur)
A company’s web design helps it to achieve a competitive edge. It shows the competence of that firm. The longer a sightseer stays on a company’s site, the more he will explore about that company.
With professionally designed website a company can enhance traffic to its website. The enhanced traffic will increase sales. When the content on a site is appealing, it will draw more clients and thus provides business stability in the long run. Thus helps to promote business profitability.
Website Design Is Essential for Establishing a Company’s Brand
Online business and the internet can be terrifying for individuals who are in the habit of doing face to face business and interactions. Investment in website design is very crucial and strengthens a company’s brand and grows its business.
Competition in the market has grown prominently over the years. Thus providing a unique service or product to your client is essential to promoting your business. Eventually, a properly designed website will not only strengthen your target market but also assists in achieving your business aims.
A properly designed website will draw visitors to your site. These visitors may eventually become your clients. Thus, it is essential to have appropriately designed websites.
For this purpose, one must look for the assistance of a skilled and professional team in the areas of UX/UI design and development who are experienced to provide appropriate and professional services that one could expect for his business as web design.
If a website is professionally designed, clients will always be coming back to your site thus increasing your business productivity and profitability.
Jun 23, 2018
When you own a website or a blog, then it comes with a responsibility which is maintaining it to keep it working and look appealing. Whoever is visiting your site must have certain expectations from your site, so you have asked these questions from yourself which
Is my website living up to the expectations of the visitors?
Is it grabbing the attention of the potential customers and
if it is not then where do I lack in?
You might have done everything on point like getting it designed from professionals, used SEO marketing technique, and even have developed considering ease and interest of the targeted audience. But if it is not generating the revenue you have expected then there must be something missing.
Maintenance of website is the missing part. People often follow one rule Build it and forget it. Website maintenance Dubai is one of the essential aspects of any business and is considered as a real-time profession in many countries.
Your website is an insight into your business, and it is a way to attain and retain customers as well as present new information and products to the people out there. There are several reasons of why your business website should be maintained appropriately:
Increase customer’s interest
If it is a new customer or an old one they are visiting for a purpose so if it seems messy because it is overloaded with lots of tabs, or information which is outdated then you might end up losing some customers.
A well-maintained website is customer centered and has information which is relevant as well as updated regularly. It is also essential to check that the tab such as Contact Us or other contact form is working properly in case anyone would like to get in touch with you.
Give the right impression of your company
Website maintenance in Dubai is one of the most significant features which is overlooked for any business. Once there is one offer or services are in need, one of the first thing people searches it on Google. Once they found out your company site on the internet, they are going to explore everything that is there.
If your last update is few years old, then people will think that your business might not be making any profit leaving a poor impression of the company. But if it is appropriately maintained then it gives the right impression for your business and people might be interested to know more and do business with you.
Search engines ranking
As much as you want your business to speak for itself and standout among others, competition and other agencies in the market cannot be ignored. People who search out for some specific services are not going to look for your company specifically, but instead, they will open up anything which comes first.
Therefore, it is crucial to come in the first places of the search engine but does you know that search engines do not like old content and not updated websites. Fresh and up-to-date content is vital to stay on the top list of searchers. Search Engine Optimization (SEO) techniques can be used to enhance the ranking of your site in the searches.
Old might be gold, but new is a diamond- this means your webpage should be standing tall against rapidly growing technological advancement.
You have to maintain your site in a way that it is keeping up with the latest technology and trends in website development. It can be changing some aspect of your site whether how the tabs appear or color scheme. Or what you can do is change the overall look after every few years. Do keep in mind that some people might not like full change all at once so you might have to go with few changes every few months.
Final Words- Website is a virtual business card or public reflection of your business. Website with broken links, errors and outdated information can project a poor impression of your work. SpiralClick website design and development services can help overcome those flaws while attracting more customers. It will also help retain the customer and generate more traffic leading to enhanced business value.