Jun 23, 2018
When you own a website or a blog, then it comes with a responsibility which is maintaining it to keep it working and look appealing. Whoever is visiting your site must have certain expectations from your site, so you have asked these questions from yourself which
Is my website living up to the expectations of the visitors?
Is it grabbing the attention of the potential customers and
if it is not then where do I lack in?
You might have done everything on point like getting it designed from professionals, used SEO marketing technique, and even have developed considering ease and interest of the targeted audience. But if it is not generating the revenue you have expected then there must be something missing.
Maintenance of website is the missing part. People often follow one rule Build it and forget it. Website maintenance Dubai is one of the essential aspects of any business and is considered as a real-time profession in many countries.
Your website is an insight into your business, and it is a way to attain and retain customers as well as present new information and products to the people out there. There are several reasons of why your business website should be maintained appropriately:
Increase customer’s interest
If it is a new customer or an old one they are visiting for a purpose so if it seems messy because it is overloaded with lots of tabs, or information which is outdated then you might end up losing some customers.
A well-maintained website is customer centered and has information which is relevant as well as updated regularly. It is also essential to check that the tab such as Contact Us or other contact form is working properly in case anyone would like to get in touch with you.
Give the right impression of your company
Website maintenance in Dubai is one of the most significant features which is overlooked for any business. Once there is one offer or services are in need, one of the first thing people searches it on Google. Once they found out your company site on the internet, they are going to explore everything that is there.
If your last update is few years old, then people will think that your business might not be making any profit leaving a poor impression of the company. But if it is appropriately maintained then it gives the right impression for your business and people might be interested to know more and do business with you.
Search engines ranking
As much as you want your business to speak for itself and standout among others, competition and other agencies in the market cannot be ignored. People who search out for some specific services are not going to look for your company specifically, but instead, they will open up anything which comes first.
Therefore, it is crucial to come in the first places of the search engine but does you know that search engines do not like old content and not updated websites. Fresh and up-to-date content is vital to stay on the top list of searchers. Search Engine Optimization (SEO) techniques can be used to enhance the ranking of your site in the searches.
Old might be gold, but new is a diamond- this means your webpage should be standing tall against rapidly growing technological advancement.
You have to maintain your site in a way that it is keeping up with the latest technology and trends in website development. It can be changing some aspect of your site whether how the tabs appear or color scheme. Or what you can do is change the overall look after every few years. Do keep in mind that some people might not like full change all at once so you might have to go with few changes every few months.
Final Words- Website is a virtual business card or public reflection of your business. Website with broken links, errors and outdated information can project a poor impression of your work. SpiralClick website design and development services can help overcome those flaws while attracting more customers. It will also help retain the customer and generate more traffic leading to enhanced business value.